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個人檔案
工作經歷
個人著作
計畫
獲獎榮譽
基本資料
姓名: 方世榮
系所: 修平科技大學 / 行銷與流通管理系 [數位教學紀錄]
研究領域: 行銷管理、服務行銷、關係行銷、組織管理、策略管理
辦公(研究)室: E0215
研究室時間: W1~W5
聯絡方式: lms.hust.edu.tw/srfang
自我介紹
本校於100學年度升格為科技大學,原先的管理學群即自1008月起更名為「管理學院」。管理學院自設立以來已歷經2個學年度,不論在院的組織架構之建置與運作,或在院務的推動與發展等方面,皆已逐漸步入正軌,並朝向成為中部地區卓越的管理學院之目標邁進。
學校經歷
1. 國立台灣大學 / 商學研究所 (博士, 1988-09 ~ 1993-06)
工作經歷
1. 靜宜大學 / (2009-08 ~ 2010-07)
2. 中興大學 / (2001-08 ~ 2009-07)
3. 雲林科技大學 / (1992-08 ~ 2001-07)
個人著作
期刊論文
1. 方世榮, "探討出口市場導向之前因與後果:互依不對稱為調節變數之影響 [管理與系統]," , 2016.
2. 方世榮, "競合關係的關係學習與關係利益:關係張力之調節 [組織與管理]," , 2015.
3. 方世榮, "競合關係的關係學習與關係利益:關係張力之調節 [組織與管理]," , 2015.
4. 方世榮, "The influences of brand benefits on brand loyalty: Intermediate mechanisms [Australian Journal of Management]," , 2015.
5. 方世榮, " The impact of relational bonds on brand loyalty: the mediating effect of brand relationship quality [Managing Service Quality]," , 2014.
6. 方世榮, "Internal market orientation, market capabilities and learning orientation [European Journal of Marketing]," , 2014.
7. 方世榮, "Knowledge exchange and knowledge protection in interorganizational learning: The ambidexterity perspective [Industrial Marketing Management]," , 2014.
8. 方世榮, "集團企業子公司組織學習能力與新產品開發-網絡套繫之觀點 [管理與系統]," , 2013.
9. 方世榮, "Antecedents and distinctions between online trust and distrust Predicting high-and low risk internet behaviors [Journal of Electronic Commerce Research]," , 2013.
10. 方世榮, "組織的關係是資產?還是負債? [管理與系統]," , 2013.
11. 方世榮, "Enhancing innovation through learning: The roles of market orientation and interorganisational knowledge stores [Technology Analysis & Strategic Management]," , 2012.
12. 方世榮, "聯盟學習對組織創新能力之影響—以組織間對稱關係及吸收能力作為干擾變數 [中山管理評論]," , 2012.
13. 方世榮, "家族控制與企業社會責任績效之關聯性 [中山管理評論]," , 2012.
14. 方世榮, "組織企業社會責任回應模型 [管理與系統]," , 2011.
15. 方世榮, "Relationship learning and innovation: The role of relationship-specificmemory [Industrial Marketing Management,]," , 2011.
16. 方世榮, "多層級網絡結構特性對探索型與應用型創新之影響 [中山管理評論]," , 2011.
17. 方世榮, "The dark side of relationships: A tensions-based view [Industrial Marketing Management]," , 2011.
18. 方世榮, "品牌利益對品牌忠誠度之影響-品牌關係品質與顧客關係品質的中介效果 [Journal of Management & Systems]," , 2010.
19. 方世榮, "內外關係資本對行銷能力的影響—學習導向為干擾變數 [中山管理評論]," , 2010.
20. 方世榮, "關係鑲嵌構形與服務創新績效 [管理與系統]," , 2010.
21. 方世榮, "國內航空業關係利益、關係品質及顧客自發性行為之研究 [運輸學刊]," , 2010.
22. 方世榮, "網路中心性、網路能耐與競爭優勢 [商略學報]," , 2010.
23. 方世榮, "證券市場之社會資本探討:社會網絡觀點 [臺大管理論叢]," , 2010.
24. 方世榮, "Cross-country comparison of intellectual capital performance of commercial banks in Asian economies [The Service Industries Journal]," , 2009.
25. 方世榮, "The determinants of internationalization: Evidence from the Taiwan high technology industry [Technological Forecasting Social Change]," , 2009.
26. 方世榮, "關係資本對知識整合能力與組織創新績效之影響:以吸收能力為干擾變項 [臺灣企業績效學刊]," , 2009.
27. 方世榮, "中小企業跨層次世會網絡與績放之關係 [中山管理評論]," , 2008.
國內會議論文
1. 方世榮, "The effect of alliance learning on innovation: The roles of inter- and intra-firm characteristics [Asia Academy of Management Macau Conference]," , 2012.
2. 方世榮, "關係學習對知識創造、創新之影響-以廠商與聯盟特徵為干擾變項 [第六屆卓越管理國際學術研討會]," , 2012.
3. 方世榮, "Yang, Shu-Mi, Ou, Chueh-Chu, Chou, Chia-Hui, Fang, Shih-Chieh, Fang, Shyh-Rong [Academy of Management 2011 Annual Meeting]," , 2011.
4. 方世榮, "關係資本與組織創新—以組織學習能力為中介因子 [臺灣管理學術研討會]," , 2011.
5. 方世榮, "組織間市場導向、組織間學習與組織創新能力之關係 [第九屆管理學術研討會暨海峽兩岸研討會]," , 2011.
6. 方世榮, "關係連結與關係品質-適應性銷售之中介角色 [企業管理國際學術論壇暨研習營]," , 2010.
7. 方世榮, "A Study of Relational Bonds on Brand Loyalty: The Mediating Effects of Brand Relationship Quality [53rd Annual Meeting of the Academy of International Business Nagoya],"
書籍及技術報告
1. 方世榮, "基礎統計學(第4版),[華泰文化事業股有限公司]," , 2011.
2. 方世榮, "行銷管理學(第14版),[台灣東華書局股份有限公司]," , 2011.
3. 方世榮, "行銷管理學 13/e,[台灣東華書局股份有限公司]," , 2011.
4. 方世榮, "啟動創新DNA II:中小企業創新升級的關鍵密碼,[]," , 2010.